The Western Massachusetts town of Wilbraham was in for a nice surpise when Joey Mars stepped out. He spent his childhood looking to the sky above him as C-5 cargo transports circled above readying for their nearby Westover Field rendezvous. He contemplated about the world that existed beyond their wings. When it came time to choose a vocation he sidestepped the traditional trajectory and took to painting. He'd paint the hulls of boats to get by but he really just wanted to paint pictures.
After serving sentences at Vesper George's School of Art and the original Art Institute of Boston, Mars found himself in the cradle of Boston's grunge movement serving up poster work for the seminal Green Street Station and Bunratty's nightclubs before delivering the highly sought after poster run for the Priviet Series in the summer of 1991 that included Pearl Jam, The Mighty Mighty Bosstones and The Lemonheads. This opened the gates to the road that lead him to his presidency of the Worcester Artists Group and hired projects with heavy hitters like Aerosmith and The Grateful Dead.
After the birth of his daughter, Hanna, he and his wife Judy chose to settle down at the water's edge in Cape Cod. There he began his foray into the galleries of Provincetown and his crowning achievement - the larger than life murals at Shop Therapy.